New fully electric Audi A6 e-tron launches in Ireland
The all-new, fully electric Audi A6 e-tron has officially launched in Ireland, marking a significant step in Audi’s electrification journey. The A6 e-tron is the first fully electric model from Audi available as both a Sportback and Avant, offering an impressive range of up to 751 kilometers and a rapid recharge feature that provides up to 310 kilometers of range in just 10 minutes of charging. The model combines sporty, dynamic driving with excellent efficiency, ensuring both long-distance capability and exciting performance. Its sleek, progressive design is closely inspired by the concept car, with numerous technical innovations, making it a standout in Audi's lineup. The launch event, held on March 5 at the Grain Store in Killruddery, was highlighted by a presentation from Audi Ireland Brand Director, Christian Gussen, who shared insights into Audi’s electrification roadmap. The A6 e-tron was also awarded the top Euro NCAP safety rating of 5 stars, joining the Q6 e-tron in this prestigious achievement.
Exterior Design: Elegant and Progressive
The Audi A6 e-tron’s exterior design is a perfect blend of dynamism and elegance. The front of the car features slim daytime running lights and a wide grille, which creates a sleek, low-profile look. The vehicle’s powerful and sculptural design is emphasized by the distinctive quattro blisters and a black insert that accentuates the battery’s position. The Sportback model boasts a sporty rear end, with a continuous light strip and a striking spoiler, while the Avant variant features a unique aluminum-look trim piece, adding to its distinct appearance. At 4,928 mm in length and 2,137 mm in width, the A6 e-tron offers ample space and comfort. The standard 19-inch wheels are designed for aerodynamics, with larger 20-inch and optional 21-inch wheels available. The exterior is available in up to eight colors, including exclusive shades for the S line and S model.
Best-in-Class Aerodynamics
The A6 e-tron sets a new standard for aerodynamics with a drag coefficient of just 0.21, making it the most aerodynamic Audi ever made. This achievement is supported by a highly optimized front design, slim greenhouse, and a streamlined roofline. Aerodynamic features such as air curtains, a low ride height, and optional virtual mirrors contribute to its superior efficiency. The Avant version also achieves an excellent drag coefficient of 0.24.

Advanced Lighting Technology
Audi continues to innovate in lighting with the A6 e-tron’s digital lighting system. The front features digital daytime running lights and the second-generation digital OLED rear lights. These lights offer personalization options and enhanced safety features like proximity detection and car-to-x communication. The A6 e-tron also offers distinctive rear lighting with customizable digital signatures, reinforcing Audi's identity.
High-Tech Interior and Infotainment
The A6 e-tron’s interior is designed with user experience in mind, combining elegance with advanced technology. The MMI panoramic display includes an 11.9-inch Audi virtual cockpit and a 14.5-inch MMI touch display. An optional augmented reality head-up display enhances driver experience, projecting key information directly onto the windshield. The cabin features a spacious design with ample storage and comfortable seating. A smart panoramic glass roof, which can switch from transparent to opaque at the touch of a button, adds a touch of luxury. For entertainment, the A6 e-tron integrates Android Automotive OS and supports over-the-air updates, ensuring access to the latest apps and services.
Performance and Charging
The A6 e-tron offers a system output of up to 270 kW in its standard configuration, with a 0-100 km/h acceleration time of 5.4 seconds and a top speed of 210 km/h. The S6 e-tron, with a performance output of 370 kW, accelerates even faster, reaching 0-100 km/h in just 4.1 seconds. Thanks to 800-volt technology, the A6 e-tron supports ultra-fast charging, providing a 310 km range in just 10 minutes at compatible charging stations. Its advanced recuperation system further enhances efficiency, handling up to 95% of everyday braking.

Driving Dynamics and Comfort
The A6 e-tron offers a highly refined suspension system, with an optional adaptive air suspension that adapts to road conditions and personal preferences. The rear-biased all-wheel drive system in the S6 variant enhances driving dynamics, providing a balance of comfort and sportiness. The A6 e-tron also features customisable recuperation modes for an engaging and efficient driving experience.
Driver Assistance Systems
The Audi A6 e-tron comes equipped with a wide range of driver assistance systems as standard, including adaptive cruise control, lane departure warning, and park assist. These systems are designed to enhance safety and make driving more convenient.
Pricing and Availability
The Audi A6 Sportback e-tron is available to order in Ireland, starting at €74,500. With its blend of cutting-edge technology, sleek design, and impressive performance, the Audi A6 e-tron offers a new era of electric mobility for Audi enthusiasts. In short, the Audi A6 e-tron is set to be a highly sophisticated and efficient fully electric vehicle, offering exceptional range, rapid charging, innovative lighting and infotainment systems, and superior driving dynamics. With its progressive design and cutting-edge features, it sets a new benchmark for Audi’s electric future.