Harris Group Restructure Isuzu Dealership Network

Harris Group, Ireland’s largest privately owned automotive distributor, has announced plans to restructure the Irish Isuzu dealership network to propel the brand into a new era of growth. A 60% increase in sales of the premium brand in Ireland is being forecasted by Harris Group over the coming 18 months, driven by the imminent launch of new Isuzu vehicles and a reinvigorated network of dealerships across Ireland. This strategic initiative to restructure Isuzu's dealership network aligns with Harris Group's wider restructuring programme and follows the recent appointment of a new senior management team to drive a new era of growth.

Karl Haughton who has a wealth of experience gained from his work on Harris Group’s Maxus and Bus & Coach divisions, has been appointed as Head of Sales and Dealer Network for Isuzu. In this capacity, he will be responsible for overseeing sales operations and managing the fleet division for the Isuzu brand in Ireland. His extensive background in the automotive industry equips him to drive growth and contribute to the reinvigoration of Isuzu’s dealership network across the country.

"This is a milestone year for Isuzu in Ireland and an opportunity to mark 40 years and bolster our distribution network,” said Karl Haughton. “It’s important for us to support the brand by working with like-minded dealerships that share our commitment to maintaining the highest of standards underpinned by unrivalled customer service. As a premium brand, we prioritise ensuring that every dealership embodies Isuzu's core values of durability and reliability. With the introduction of the new look D-Max this month, followed by the launch of battery electric vehicles next year, we welcome fresh perspectives. The time is right to invigorate our dealership network and ensure its continued success."

The latest Euro 6e D-Max model (pictured) comes with enhanced features and improved emissions standards, alongside a move to automatic transmission only, improving the driver experience. This shift aligns with Harris Group's proactive approach to meeting the evolving needs of drivers across Ireland. In addition to the Euro 6e D-Max the Isuzu line-up includes N-series and F-series trucks, offering heavy and light trucks ranging from 3.5 tonnes to 11 tonnes. These trucks embody Isuzu's dedication to reliability and performance, providing businesses with versatile solutions for their transportation and logistical needs.

In 2025 Isuzu will launch its first battery electric vehicle (BEV) which underscores the brand's dedication to greener motoring solutions and represents a significant step for the pickup market. As Harris Group marks an impressive milestone, four decades of the Isuzu sales and aftersales franchise in Ireland, Isuzu continues to stand tall as the preferred workhorse for businesses nationwide. Celebrated for its rugged durability, reliability and versatility, Isuzu remains the cornerstone of success for countless businesses across the country.