Seat announces record market share in Ireland

Seat Ireland has announced a 7% year-on-year increase in sales, resulting in a record 3.34% Irish market share for the Spanish manufacturer.

Key to this success was the performance of their SUV range, with the Seat Arona accounting for 29% of overall Seat new car sales in Q1, a 69% increase on the same period in 2018.

Niall Phillips, Brand Director at SEAT Ireland commented, “We have really hit the ground running in 2019 and as we reflect on very strong sales for Q1, we can confidently point to the significant impact the brand is having in the Irish market as we become more and more relevant for Irish consumers. The development of our product range over the past three years, particularly our SUV range, has been a gamechanger for the brand in Ireland and with the youngest and most dynamic range in the market, we are offering motorists more quality, value and choice than ever before.”