DoneDeal sponsors Traffic & Travel on Today FM
DoneDeal is the new sponsor of Traffic & Travel on Today FM.
With a weekly audience of almost 900,000, Today FM Traffic Travel updates can be heard daily during key commuter times on The Ian Dempsey Breakfast Show (7-9am) and The Last Word with Matt Cooper (4.30-7pm).
The 12-month partnership which was brokered directly between Communicorp Media Sales and Distilled SCH includes 200 sponsor credits per month which focus on DoneDeal’s key offerings as Ireland’s leading motor platform.
From onsite financing options to vehicle history checks and manufacturer approved used car programmes, DoneDeal’s mission is to support and empower people throughout their entire car buying journey.
The Ian Dempsey Breakfast Show is Ireland’s biggest breakfast show on commercial radio, commanding a daily listenership of 180,000, while Matt Cooper’s The Last Word entertains a drive time audience of over 140,000.
Commenting on the sponsorship, Martin Clancy, PR & Communications manager, DoneDeal said: “We wanted to speak to the largest in-car motoring audience possible and the high-frequency Traffic and Travel sponsorship on Today FM was a very appealing strategic fit for us. With over 1 million car ads now viewed every day on DoneDeal and more than 1,200 car dealers from across Ireland advertising their cars onsite, Today FM is the perfect fit for us to let motorists know that their next car is only a click away”
He continued: “At DoneDeal, we’re committed to providing users with the best car buying experience possible and with that in mind, shoppers can now avail of “Manufacturer Approved” – a new feature in association with some of Ireland’s leading car manufacturers that allows users to easily identify which cars on site have undergone stringent manufacturer quality checks, which in turn delivers complete peace of mind to the car buyer along with our established “GreenLight” car history check service.”
Tim Hassett, Communicorp Media Direct Sales commented: “We’re delighted to welcome a fantastic brand like DoneDeal on board as sponsor of Today FM Traffic and Travel bulletins. It’s always great when you can match on-air sponsorship with the long-term goals of a sponsor and in that regard Traffic and Travel fits perfect with DoneDeal positioning as the go to destination for car sales in Ireland”