Case Study

Wexford-based DoneDeal.ie is Ireland’s biggest and fastest-growing classifieds website.

From a standing start in 2005, the website has experienced an average of 10 – 15% growth in visitor traffic and ad placements per month. DoneDeal.ie is now the number one place to buy and sell things in Ireland, according to Google Trends.

The company’s achievements have been recognised within the internet industry and wider business community. In 2009, the company received the Net Visionary Internet Marketer award and was short-listed for the All Ireland Marketing Awards in the Small Business Category.

DoneDeal is also listed on The Irish Times Tech 50, which ranks Irish technology and web companies according to their valuation and how likely they are to succeed.

This case study tells the story of DoneDeal.ie and identifies the key success factors that have enabled it to become the top classifieds website in the country in less than five years.

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